CUPRA

CUSTOMER

CUPRA

LOCATION

LE MANS, Francia.

YEAR

2018

The collaboration with Cupra for the iconic Le Mans circuit represented an exceptional opportunity for us, a meeting between two entities that share an industrial aesthetic, strong character, and a commitment to innovative design. The synergy between Cupra, known for its cutting-edge presence in the automotive world, and our expertise in modular architecture, uniquely positioned us for this project, allowing us to explore new design and functionality frontiers. From the start, the collaboration process was surprisingly smooth, with both parties sharing a common vision for the aesthetics and functionality that the space needed to embody. This alignment allowed for flawless project execution, where every detail was carefully considered to reflect Cupra's essence and values.

The result was a perfect symbiosis between the speed and sophistication of the racing car and the robustness and industrial character of our modular architecture. We created a space that not only stood out for its unique and differentiating design but also offered attendees an immersive experience, allowing them to connect with Cupra's values in an environment designed to impress a broad and diverse audience.

This collaboration with Cupra at Le Mans not only reaffirmed our position as the “Cupra of modular architecture” but also set a new standard in how industrial aesthetics and design can merge to create spaces that are both functional and emotionally resonant. We are proud to have been part of this project, which was not only a milestone for us and for Cupra but has also been a source of inspiration for future collaborations, demonstrating the unlimited potential of creativity when combined with shared vision and passion.