banner02
ADIDAS PRASLEY
Beach
CUSTOMER

ADIDAS

LOCATION

BARCELONA, España.

CATEGORY

STAND

YEAR

2016

In an unprecedented collaboration, Adidas has joined forces with Prasley, a brand with a deep tradition in actions favoring recycling and environmental sustainability, to launch a pioneering project that redefines commitment to the environment through architectural innovation and sustainable design. Using recycled shipping containers, we have created a space that not only captivates visually but also serves as a practical tool for recycling. This meticulously designed module incorporates a unique visual representation of an Adidas shoe, through which visitors can observe the interior of the container. This silhouette acts as a dynamic timeline, allowing spectators to see how it gradually fills with recyclable material. This design not only emphasizes the importance of recycling but also turns the container into an object of increasing interest, drawing more people to participate in the recycling process consciously and actively.  

section-single-description-img
section-single-img-center
section-single-img-text-img

Additionally, by leveraging the flexibility offered by modular architecture with containers, we have managed to develop an additional space that serves both as a locker room and a ticket office. This multifunctional module was crucial for facilitating the delivery of credentials during a race event organized as part of our week of environmental activation. This event not only promoted physical activity among participants but also underscored the importance of sustainable practices and recycling in our daily lives.  

single-swiper-slide-img
single-swiper-slide-img

This project between Adidas and Prasley stands out not only for its architectural innovation and functionality but also for how it integrates sustainability at the heart of its activities. By transforming recycled shipping containers into useful and attractive spaces, we demonstrate the potential of modular architecture to contribute significantly to environmental sustainability. This is a bold step forward in our mission to foster a greener and more conscious future, and a testament to how strategic collaborations can bring sustainability to new horizons.

 

section-single-img-text-img
section-single-images-img
section-single-images-img
imagen

Scroll
Down

SWIPE