The result of this intervention is a modern and current space, which transforms the experience of tasting olive oil, elevating it to a level of sophistication and enjoyment comparable to those associated with the most emblematic wine cellars. This space not only meets the goal of Aires de Jaén to offer a distinctive and attractive setting for the presentation of its products but also establishes a new paradigm in the way of interacting with and appreciating olive oil, placing the tasting experience in a visually stimulating and culturally enriching context. In conclusion, the initiative of Aires de Jaén demonstrates how modular architecture, applied with sensitivity and vision, can create spaces that enhance the relationship between the product, the consumer, and the natural environment, offering an unforgettable experience that transcends mere tasting to become an act of immersion in the culture and landscape of olive oil.
CUSTOMER
AIRES DE JAEN
LOCATION
JAEN, España.
CATEGORY
STAND
YEAR
2019
Aires de Jaén, aware of the importance of integrating respectfully into a natural environment of invaluable worth, set out to install a space that not only harmonized with the landscape but also added distinctive value to the area. In a traditionally conservative market like that of olive oil, Aires de Jaén's intention was to significantly differentiate itself from its competitors, creating an attraction point that invited the public to explore its varied range of products in a novel and contemporary way. The design chosen for this purpose was a simple, predominantly glazed module, allowing for an uninterrupted visual connection with the surroundings. This module is complemented by a small terrace located on its top, conceived as a balcony from which visitors can admire the unique landscape surrounding the installation. The selection of colors for the space was carefully considered to ensure its integration with the natural environment, opting for shades that reflect the elements and colors of the local landscape.
In conclusion, the initiative of Aires de Jaén demonstrates how modular architecture, applied with sensitivity and vision, can create spaces that enhance the relationship between the product, the consumer, and the natural environment, offering an unforgettable experience that transcends mere tasting to become an act of immersion in the culture and landscape of olive oil.