Furthermore, we extended our versatility by creating different spaces for brands like SEAT at the same event. Through a fusion of modular architecture, urban art, and functional design, we managed to highlight and revitalize corners of the Fòrum, a space not initially designed with these purposes in mind. These new areas not only added value to the festival but also enriched the overall experience for attendees, offering areas for merchandising, record sales, and much more, all while remaining true to the innovative and creative spirit of Primavera Sound.
