PRIMAVERA SOUND

CUSTOMER

PRIMAVERA SOUND

LOCATION

BARCELONA, España.

YEAR

2019

When Primavera Sound, one of our favorite festivals and a synonym for musical and cultural avant-garde, contacted us for a collaboration, we did not hesitate for a moment to accept the challenge. Aware that this festival stands out not only for its impressive lineup of artists but also for its commitment to enriching every aspect of the festival experience, from gastronomy to art and music, we knew we shared a common philosophy. This synergy made us the perfect partner to undertake such a special mission: to create a unique space that captured the essence of Primavera Sound. For the festival, we developed a truly unique structure: a modular radio station. This was not just a functional addition to the festival but also a magnetic attraction point, transforming a previously inert area into a vibrant center of attention. This space not only stopped passersby but also invited them to stay and enjoy talks, interviews, or acoustic concerts before moving on to the next scheduled act. This project demonstrated our ability to create spaces that not only attract attention but also foster interaction and enjoyment.

Furthermore, we extended our versatility by creating different spaces for brands like SEAT within the same event. Through a fusion of modular architecture, urban art, and functional design, we managed to highlight and revitalize corners of the Fòrum, a space not initially designed with these purposes in mind. These new spaces not only added value to the festival but also enriched the overall experience of the attendees, offering areas for merchandising, record sales, and much more, all while remaining true to the innovative and creative spirit of Primavera Sound.

Our collaboration with Primavera Sound once again demonstrated that modular architecture can exceed expectations, creating unique spaces and memorable experiences. We managed to transform functional areas into cultural meeting points, where music, art, and architecture intertwine to provide festival-goers with an unparalleled added value, redefining what it means to be at a music festival and elevating the entire experience to new and exciting horizons.